The publication cycle outlines the steps our magazines follow, from initial planning through to final printing and distribution.

Understanding this process allows advertisers to place ads at the most effective times, helping to achieve stronger results. You can view our full media pack for timelines and options.

This article covers the key stages of our publication process and explains how each one influences advertising strategies.

Ad Submission and Deadlines #

Meeting submission deadlines is essential to ensure that advertisements are published as scheduled.

Our magazines have specific timelines for:

• Submitting artwork
• Approving designs
• Finalising ad placements

Advertisers should plan ahead to ensure their materials are ready before these deadlines.
Late submissions may result in delays or adjustments to ad placements.

Production and Printing #

Once advertisements are submitted, the magazine enters the production phase. This includes:

• Finalising the layout
• Positioning ads correctly
• Preparing the issue for print

Our team ensures all content including advertisements meets quality standards before moving to print.
Understanding this stage helps advertisers ensure their ads are designed and submitted in the correct format.

Distribution and Visibility #

After printing, the magazine is distributed to its intended audience via:

• Direct delivery
• Local businesses
• Digital platforms

The placement of an ad within the magazine affects its visibility.
Premium positions offer higher exposure, so advertisers should consider placement options carefully when planning their campaigns. To see where your ad can appear, browse our online magazines.

Communication with the Publication Team #

Clear communication with our team ensures a smooth advertising experience.

We are available to:

• Assist with ad placements
• Provide technical specifications
• Answer any questions

Advertisers are encouraged to stay in touch throughout the process to confirm details and make any necessary adjustments. If you’d like to talk with our team, you can book a call.

Aligning Advertising with the Publication Schedule #

Planning advertisements in line with the magazine’s release schedule helps maximise impact.

Businesses promoting:

• Seasonal offers
• Time-sensitive promotions
• Upcoming events

should ensure their ads are placed in the most relevant issue.

Advanced planning secures preferred placements and ensures ads reach readers at the right time.

Conclusion #

Understanding our publication cycle allows advertisers to plan and execute campaigns more effectively.

By:

• Submitting ads on time
• Communicating with our team
• Aligning campaigns with our release schedule

advertisers can achieve the best possible results.

For further guidance or to discuss advertising opportunities, our team is available to provide tailored support. Visit our contact page for more information.