When you decide to advertise in magazines, choosing the right placement for your ad is just as important as deciding the size.

The placement can greatly influence how noticeable your ad is and the response it generates from readers.

Let’s explore some common magazine ad placements and see which might be best for your business.

Front Cover & Inside Front Cover #

Ads placed on the front cover or inside front cover are highly visible.
These positions are typically considered premium spots and often come with a higher price tag.

Readers usually see these placements right away, making them ideal for:

• Branding campaigns
• Major promotions
• Product launches

Use these placements when you want to make a big first impression.

Back Cover Ads #

Back cover placements are also prime real estate.

Even casual readers often glance at the back of the magazine, giving this spot strong exposure.

Although they’re among the more expensive options, they deliver excellent value for:

• High-impact brand recognition
• Calls to action that need attention

Inside Front & Inside Back Covers #

Ads placed just inside the front or back covers benefit from:

• Great page-turn visibility
• Slightly lower cost than true cover placements

These are smart middle-ground options—balancing attention with budget.

Middle & Editorial Placement #

Placing your ad near relevant editorial content can boost reader engagement.

For example:

• A kitchen product ad placed near a recipe spread
• A home improvement service next to a garden tips article

This approach:

• Costs less than cover spots
• Offers targeted exposure based on reader interest

Run-of-Magazine (ROM) Ads #

ROM ads are placed anywhere in the magazine, depending on available space.

• They are the most cost-effective option
• Ideal for businesses looking for consistent, affordable exposure

While you won’t choose the exact position, a well-designed ad can still perform well—especially if repeated over multiple issues. Consider looking through our online magazines for placement inspiration.

Making Your Decision #

Here’s what to consider when selecting ad placement:

• Budget – Premium placements deliver impact but cost more
• Visibility – Covers and near-article spots offer more attention
• Audience Fit – Think about where your ideal customer is likely to look

Conclusion #

Selecting the right ad placement can have a huge impact on your campaign’s success.

• Cover placements: Maximum visibility, higher cost
• Editorial placements: Great for targeted impact
• Run-of-magazine: Cost-effective and consistent

By weighing your budget, goals, and audience, you can make a smart placement choice that helps your advert truly deliver. Learn more by visiting our media pack or book a call with our team.