This case study explores how two local businesses used targeted advertising with Modern Magazines to grow their customer base and boost visibility. One is in hospitality, the other in home improvement, but both had similar goals: to reach more people and turn interest into action.

By combining consistent print advertising with clear messaging and engaging content, both businesses saw real, measurable results. Their stories highlight the value of smart local advertising and what can happen when you get it right.

Business Background #

Each of the featured businesses operates in a different space, but both are rooted in strong local demand.

• One business is a fast‑growing dessert shop that opened in a busy seaside town, relying heavily on community support and word‑of‑mouth to grow its brand.
• The other is a well‑established roofing company that wanted to maintain a strong flow of enquiries while staying visible in a competitive industry.

Before advertising with us, both businesses were looking for practical ways to build awareness, connect with potential customers, and generate more consistent business.

Advertising Strategy #

We worked with both businesses to create simple, effective campaigns tailored to their goals.

• Print ads placed in targeted, high‑readership local magazines formed the foundation of each campaign. Advertisers can explore options in our business directory to choose relevant publications.
• The dessert shop included reader competitions and creative visuals to encourage interaction and grow brand awareness.
• The roofing business focused on a clear, service‑based message, promoting its trustworthiness and availability.

We kept the messaging short and easy to grasp at a glance, ensuring it spoke directly to the people who were most likely to engage.

Bringing It All Together #

Once the campaigns were planned, we worked closely with each business to bring everything to life.

For both advertisers, we supported them through the design and layout process, making sure the messaging was clear and visually aligned with their brand.

With the dessert shop, we went a step further—helping them run competitions and tie the campaign into their social media activity to increase engagement and reach. You can find campaign inspiration in our blog.

For the roofing company, consistency was key. We ensured their ads were placed at the right times and in the right publications to connect with their ideal audience when they were most likely to need their services.

Throughout the campaign, we stayed in touch, made small adjustments where needed, and monitored what was getting attention—so each ad stayed as effective as possible.

Results Achieved #

Wafflicious Weymouth (Hospitality): #

• Advertised regularly in Wonderful Weymouth magazine.
• Combined print with social media competitions to engage the local audience.
• Quickly grew their local following and saw a noticeable rise in footfall.
• Named Best Dessert Business in England 2023.

“Placing advertisements and running competitions with Modern Magazines has helped Wafflicious grow quickly within the dessert industry.”

Work Smart Roofing (Home Improvement): #

• Ran a simple but eye‑catching ad focused on services and contact info.
• Saw an immediate spike in enquiries within days of the magazine going out.
• Booked out their diary for several weeks following publication.

These results clearly show how well‑executed local advertising can lead to strong, practical outcomes—not just awareness, but action.

Lessons Learned #

From both businesses, a few common themes emerged behind their success:

• Simplicity works—clear messaging paired with bold design is more effective than overcomplicated layouts.
• Consistency builds trust—running ads regularly keeps your business front‑of‑mind.
• Local relevance matters—when ads are placed in publications people trust, they’re more likely to respond.

Whether a business is new or well‑established, getting the message right and placing it where it counts makes all the difference.

Conclusion #

These case studies show what’s possible when businesses commit to clear, consistent local advertising. Both Wafflicious and Work Smart Roofing saw excellent returns from their campaigns—from increased footfall to fully booked calendars.

If you’re thinking about how to grow your local presence, advertising with us can be a practical, proven step in the right direction. Every campaign is built with your goals in mind, and we’re here to help make it work for you. Learn more in our media pack or book a call with our sales team today.