Design Resources
Logos & Icons
To ensure flexibility while maintaining brand consistency, our logo is available in several approved variations. These variations are designed to accommodate different backgrounds, applications, and constraints without compromising brand identity.
Colours
Our brand colors are a key part of our identity and should be used consistently across all applications. They create a cohesive look and reinforce brand recognition.
Primary Colours – These are the core colors of our brand and should be used prominently in designs.
Secondary Colours – Supporting colors that complement the primary palette. They add flexibility while maintaining brand harmony.
Usage Guidelines
- Always use the exact color values provided.
- Maintain proper contrast for readability.
Hot Pink
R=249 G=25 B=111
HEX F9196F
RGB 249 25 111
CMYK 0 97 30 0
LAB 55 79 14
GrayScale 60
Royal Blue
R=2 G=79 B=202
HEX 024FCA
RGB 2 79 202
CMYK 89 73 0 0
LAB 36 20 -71
GrayScale 73
Charcoal Black
R=31 G=33 B=43
HEX 1F212B
RGB 31 33 43
CMYK 79 72 56 67
LAB 13 1 -8
GrayScale 87
Golden Yellow
R=245 G=213 B=71
HEX F5D547
RGB 245 213 71
CMYK 5 12 84 0
LAB 86 0 70
GrayScale 19
Turquoise
R=93 G=217 B=193
HEX 5DD9C1
RGB 93 217 193
CMYK 55 0 34 0
LAB 79 -41 0
GrayScale 31
Lavender Purple
R=176 G=163 B=212
HEX B0A3D4
RGB 176 163 212
CMYK 30 35 0 0
LAB 69 12 -24
GrayScale 32
Fonts
Our typography plays a key role in defining our brand’s personality and ensuring consistency across all communications.
Usage Guidelines
- Always use the approved typefaces to maintain brand consistency.
- Maintain proper hierarchy with clear distinctions between headings, subheadings, and body text.
Inter Tight Bold
Aa
ABCDEFGHIJKLMNOPQRSTUV
abcdefghijklmnopqrstuvwxyz
1234567890
Inter Regular
Aa
ABCDEFGHIJKLMNOPQRSTUV
abcdefghijklmnopqrstuvwxyz
1234567890
Open Sans Regular
Aa
ABCDEFGHIJKLMNOPQRSTUV
abcdefghijklmnopqrstuvwxyz
1234567890