Businesses looking to raise their profile at one of the South East’s best attended events are being invited to explore sponsorship and advertising opportunities for the New Forest Show 2026, taking place on 28, 29 and 30 July at the New Forest Showground, Brockenhurst.
Organised by the New Forest Agricultural Society, the New Forest & Hampshire County Show attracts more than 85,000 visitors each year and features over 500 traders and exhibitors across three days. The event provides a unique opportunity for businesses to reach families, local residents, tourists, agricultural professionals and the wider business community.
Sponsorship packages start from just £350, making them accessible to organisations of all sizes. Opportunities range from traditional advertising and sponsorship to enhanced brand visibility across the Showground and event communications.
Sponsors also benefit from networking opportunities throughout the Show, providing a valuable platform to connect with fellow sponsors, exhibitors and key stakeholders, while also offering an ideal setting to entertain clients.
New for 2026, the Show will introduce a 28sqm LED screen positioned on the Main Ring East. The screen will showcase a mixture of video advertising and live Show footage, creating an additional high-impact promotional opportunity for sponsors and traders.
Amy Gladding, Advertising & Partnership Coordinator, said: “Sponsoring the New Forest Show is a fantastic way to get your business in front of thousands of people. We offer flexible advertising and sponsorship packages that can be tailored to organisations of all sizes, from small independent businesses to large corporate companies. By partnering with us, businesses can increase brand awareness, engage directly with our audience and contribute to the continued success of the Show and its important educational work.”
Sponsorship income plays a vital role in supporting the New Forest Agricultural Society’s charitable and educational programmes. These include school initiatives, Mini Forest projects, hands-on workshops and activities that help connect young people with food, farming and the countryside, while promoting awareness of agriculture, forestry, horticulture, equestrianism and rural crafts.
Local businesses continue to see value in supporting the Show.
Darren Pestell, Independent Financial Adviser at Woodlands Financial Planning, said: “As a business rooted in the local community, sponsoring the New Forest Show allows us to support an event that celebrates everything that makes the New Forest special, while providing valuable opportunities to strengthen relationships with clients and connect with other local businesses.”
Anyone attending the New Forest Business Expo, organised by the New Forest Business Partnership on Thursday 18 June 2026, will have the opportunity to learn more about sponsorship opportunities and speak directly with Amy Gladding throughout the day.
For more information about sponsorship and advertising opportunities, contact Amy Gladding at amy@newforestshow.co.uk or visit www.newforestshow.co.uk/sponsorship.
